Wednesday, July 2, 2008

the brand new way to snack on mac



I feel somewhat hypocritical criticizing this food product while gorging on domino's pizza, but this is disgusting. I guess this is the mainstream equivalent of Annie's cheddar bunnies, but cheddar is a food while easy mac is a toxic nightmare. Rather than making cheese flavored crackers, Kraft has made easy mac in cracker form. This serves to further the disconnect between the food we eat and where it comes from. Macaroni is no longer a noodle made of semolina flour, now it is merely a vehicle for easy mac flavor. I am repulsed by this use of branding and the marketing of nutritionally devoid garbage towards children. However, I would be interested to see if anyone will make a baked easy mac with macaroni and cheese cracker topping, maybe it would self destruct.

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